Nordic Friend, in collaboration with The Swedish Chamber of Commerce China and Ocean Engine (Douyin Group's marketing service brand), cordially invites you to an offline seminar on the afternoon of April 16th to explore the New Frontier of Marketing with Short Videos and Live Streaming!
This is not only a great opportunity to deeply understand the application of short videos and live streaming in marketing, but also an exclusive experience journey. You will have the chance to visit ByteDance's Shanghai office, interact face-to-face with industry leaders, and learn through a dedicated session on how to efficiently use these emerging tools to stimulate leads growth, making your business stand out in the competition. Places are limited!
Trends Revealed by Douyin Data
Currently, Douyin boasts over 600 million daily active users, with an average daily usage time exceeding 2 hours, showcasing its vast and active user base. Last March, videos on Douyin featuring appointment and consultation anchors reached 21.68 billion views, with 250 million clicks in live streaming consultation services, and the search volume related to Douyin leads industry reached 11.5 billion.
This tells us where the users' attention lies nowadays, so how can your marketing strategy afford to be absent?
Agenda
15:45-16:00 Checking in at the 1st floor lobby
16:00-16:30 Tour and Introduction of Bytedance
16:30-16:50 "From Views to Leads: Transforming Industry with Short Video and Live Stream Strategies", Introduction to Douyin platform, by Charlie Chai, Product Marketing Strategy Lead at Ocean Engine
16:50-17:30 Douyin Advertising Introduction and Industry Solutions, by Penny Pan, China Inbound Product Operations Lead at Ocean Engine
17:30-17:45 Case studies and solutions recommendations, by Rixin Jiang, CEO of Nordic Friend
17:45-18:00 Q&A and Mingle
Date: 16 April, 2024 (Tuesday)
Time: 16:00 - 18:00, Beijing Time
Language: In Chinese/中文
Address: Building D, Caohejing Center, Gumei Road 1520, Xuhui District, Shanghai, China
Register by clicking here, for SwedCham China members
About Ocean Engine & Douyin:
Ocean Engine is the Douyin Group's comprehensive commercial digital marketing service platform. It leverages nearly 20 content products including Douyin, Toutiao, Xigua Video, and Tomato Novel to serve ads across a diverse range of media—videos, livestreams, novels, text, and graphics. With its massive resources of high-quality traffic and content and its intelligent and efficient advertising technology, Ocean Engine provides comprehensive online marketing and operations solutions covering ad delivery, content marketing, online conversion, and digital asset management to enterprises and merchants of different sizes in different industries, helping them achieve their marketing and operations goals simply, efficiently, and intelligently.
Douyin is China's leading destination for short-form videos. Over the years, Douyin has evolved beyond short video to become a platform that incorporates livestream, e-commerce, longer-form video, and more. With a passionate and highly active community, Douyin welcomes brands to join the conversation with native, resonating content.
About Nordic Friend:
Nordic Friend Agency is a digital-era marketing, communications & advertising agency, specializing in the Chinese market with offices in both Nordics and China. Nordic Friend combines an international business mentality with Chinese know-how. Our diverse team of media, PR, and branding experts is dedicated to serving a wide array of clients across various sectors, including government, tourism, education, maritime, food, consumer goods, industrial, and more. Our client base spans the entire Nordic region and has expanded in recent years to include clients from other parts of Europe, the Middle East, and Southeast Asia.
Our mission is to drive sustainable growth for our clients by leveraging cutting-edge content marketing, communications, and digital sales strategies tailored for the Chinese market. We are firm believers that all marketing efforts and investments should be result-driven and be both efficient and effective.