Are you eager to explore innovative approaches to marketing? In cooperation with DCCC and Greenkern, we invite you to join us for our enlightening workshop, "The Artful AI: A Savvy Guide to Generative Marketing Techniques." Together, we'll delve into the fascinating world of Generative AI and uncover its potential to amplify your marketing strategies.
During the workshop, you will gain hands-on experience with mainstream text and image-based AI tools, learn how to craft compelling prompts, and adapt your workflows for a smooth AI integration. We'll also discuss the linguistic nuances in AI-generated content and shed light on how AI could, in fact, complement human creativity in the marketing realm.
Our trainers will ensure a well-balanced mix of theory and practice, with ample opportunities to develop your skills with captivating exercises and discussions. So why wait? Embark upon this exciting journey with us and elevate your marketing know-how with the subtle art of Generative AI. Reserve your spot today!
https://app.glueup.cn/event/40941/
Training Points:
11:00am – 12:00pm：Online and Offline
1. Online session on: Introduction to Generative AI (45 min Q&A)
a. Definition and core concepts of Generative AI
b. Brief overview of AI's historical development
c. Current state and trends in Generative AI
1: 00pm – 5:00pm: Offline
2. Generative AI in Digital Marketing - Applications and Cases:
a. Harnessing Generative AI for content creation and curation
b. Personalized advertising and customer targeting using Generative AI
c. Enhancing customer service through Generative AI-powered chatbots
d. Managing social media effectively with Generative AI tools
3. China's Digital Marketing Landscape:
a. Overview of prevailing digital marketing trends in China from a consumer perspective
b. Examination of the potential impact of Generative AI on the Chinese digital marketing industry
4. Legal and Ethical Considerations:
a. Key legal limitations associated with Generative AI
b. Ethical considerations specific to Generative AI in the context of digital marketing
5. Future Outlook and Impact on Work:
a. The influence of Generative AI on marketing job roles and tasks
b. A glimpse into the future of Generative AI, with a focus on its impact on digital marketing
6. Hands-on and Interactive Exercises:
a. Tools Intro: Mainstream text-based and image-based Generative AI tools introduction and how to use them (including GPT-4, Mid-journey, New Bing, and Adobe Beta)
b. Prompt Practice: How to give effective and efficient prompts, with on-site practice
c. Language Difference: English and Chinese AIGC production in marketing
d. Work-flow Brainstorming: How can AIGC affect marketer's everyday work
e. Live demo on-site
TRANINER
Tom van Dillen, Greenkern
Rixin Jiang, CEO of Nordic Friend Agency
LANGUAGE: English / Bilingual
TIME (CHINA, EST+8)
August 16th 2023, 11am – 5pm (Hybrid: 11am – 12noon)
VENUE
SwedBank, Shanghai Tower 3308, No. 479 Lujiazui Ring Road, Shanghai
PRICE
Full Program (Offline only)
DCCC Members: RMB 1,400; Non-DCCC Members: RMB 2,100
Online Session (11am – 12pm)
Members: RMB 100; Non-members: RMB 150
Reserve your spot today!
https://app.glueup.cn/event/40941/