OCMO PROGRAM
OCMO PROGRAM
OCMO PROGRAM
Can’t see how the marketing efforts are connected with business performance?
Seeing opportunities in China but still need to have a tangible business plan?
Feeling lost in various potential opportunities and to-do lists?
If Yes to any of the questions above, you might be interested in checking on
OCMO PROGRAM
OCMO (Outsourced CMO) PROGRAM is designed for leading brands in a niche market with great growth potential but experiencing a dilemma in the business development process
Usually, in such a dilemma, either the traditional business consulting, which is macro and generic, or the marketing operation services, which is very execution task-oriented, can’t offer precise and effective help.
At the current stage, marketing effort is highly aligned with business development. An integrated understanding of the target market, business profiling and company shape is critical to make a proper strategy and enabling growth. You are looking for an experienced brain to provide very tailor-made and dedicated service to be accountable from strategy to execution.
FAQ OF OUTSOURCED CMO (OCMO) PROGRAM
WHEN?
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The considering of OCMO service usually starts with the actual need for business development in the Chinese market, it can be under either of the below situations,
-Entering China as a new geographical market to grow
-Seeking for a new growing segment
-Under transformation from internal order supply to external market development
-Seeking a breakthrough at the confusion stage
-Aiming at aligned marketing efforts to secure business delivery
WHY?
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-The available choice of marketing or BD service can’t match the need efficiently. For example, the business consulting agency is too macro-overview oriented and has a huge gap from strategy to execution. The other marketing agencies like event agency, PR agency, or digital agency is too operational-oriented oriented, short of business understanding and market insight. A qualified marketing head is in precise need here.
-However, hiring an in-house marketing head is costly and risky. It takes a long time to attract a proper candidate, and it’s very costly to end the employment if the choice is not very matched.
-With OCMO service, the limited budget can be efficiently spent to acquire qualified service and the effective time of a proper marketing head instead of paying extra labor-related fees and the idling time of the role.
WHO?
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Small to medium-sized Enterprise (SME) with expertise in their niche technology or solutions will benefit most from OCMO service, for SME usually suffers more from a limited budget and attracting talent. What’s more, the flat and agile hierarchy of SME will maximize the value of OCMO to the business.
HOW?
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How to acquire OCMO service?
-Trust establishment is the most crucial and challenging part. The pre-contract mutual understanding is a very important section of the service cycle.
-OCMO is a very tailor-made and dedicated service, which feels like having a full-time marketing head on the team. Clients shall not expect a quick and easy proposal or report from OCMO, which in the end won’t really help. But the solid effect will turn out way more efficient compared in-house marketing head.
Suppose you are ready to afford the cost and risk of placing an in-house marketing head, which can be a reasonable solution now. If not yet, OCMO PROGRAM is here to meet your needs as an interim CMO.
Nordic Friend is carefully providing and partnering with senior marketing and BD advisors in selected industries to help our clients to power the brand and business in China smartly.