66% Increase in WeChat followers

About ThisisFINLAND

ThisisFINLAND channels cover everything related to Finland and Finnish society, from living and studying there to doing business. The accounts belong to the Ministry for Foreign Affairs of Finland.

The Campaign

For the past three years, Waitan/Nordic Friend has been in charge of ThisisFINLAND’s social media accounts on Weibo and WeChat. Together with the Ministry for Foreign Affairs of Finland we have carefully planned and executed a social media strategy that has led to high engagement and steady growth in followers on both platforms.

From content creation to daily account management, the main focus in all content is promoting Finland’s key strengths: education, sustainability and functionality.