Over 20 Chinese Media Representatives in a Shanghai PR Event

About Hartwall

Hartwall is a Finnish family owned beverage company with a wide selection of soft drinks and alcoholic beverages. Their most iconic product, the Original Long Drink alcohol mixer that was originally created for the 1952 summer Olympics in Helsinki, remains a customer favourite to this day.

The Campaign

Hartwall has a long partnership with the most well known Finnish F1 driver, Kimi Räikkönen. Hartwall wanted the Original Long Drink brand to be present in Mr Räikkönen’s book launching event held in Shanghai.

In the PR event we took care of everything from booking the venue to booth design and execution. We also coordinated the media management by inviting photographers and media representatives utilizing our established network.

RESULTS

The successful PR event led to building a good connection between Kimi, his book, and the client’s product. Original Long Drinks served at the event gained a lot of positive feedback within the Chinese audience. The event raised interest in the product and drove high traffic to Hartwall Long Drink’s online store in China.

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