Have you ever encountered the following questions when talking and reporting to HQ colleagues and management:
Why is the growth speed of WeChat official account followers not as fast as our LinkedIn/Facebook?"
"Is RedNote the same as Instagram?"
"Why don't Chinese audiences use emails that much so we have to localize the CRM tool?"
"Why don't you operate a Chinese Newsletter?"
"What exactly is an ICP registration for the Chinese website, and what if we don't have it?" ……
From the HQ marketing point of view, many things can work globally in 100 markets, but the Chinese market is sometimes the +1 and always requires localization. To receive a better understanding and support from the HQ as well as the management, we must also well communicate and explain why China is different and how things work here.
Join us for an engaging event designed for marketing and sales professionals, decision-makers, and innovators looking to network and learn from each other! This event offers an exclusive opportunity to exchange insights, identify emerging trends, and develop effective strategies to make daily work more efficient.
What to Expect:
Peer Insights: Learn from industry peers from various backgrounds
Interactive Discussions: Engage in thought-provoking conversations with those facing similar challenges.
Actionable Strategies: Walk away with practical tactics tailored to this topic that you can implement.
Panelists to lead the discussion:
Moderator: Rixin Jiang, CEO of Nordic Friend. Running the agency serving international clients and helping with Chinese marketing work, he has years of experience in explaining the Chinese marketing and digital landscape to non-Chinese clients.
Panelist: Siye Zhu, Senior Consultant at Nordic Friend. Siye has intense years of experience working for large and small foreign B2B businesses in China, used to serve Johnson Controls, Volvo Construction, Peikko, and Ingersoll Rand.