The rapid growth of social media users in China makes it an inevitable channel for businesses to interact with their target audience, nowadays for B2B targeting as well. The role of social media is evolving from simply marketing, to also deal achievements every day.
There are many proven successes in B2C expanding its business through social media. And there are tons of B2B companies that are intrigued to make some trail on social media, but many are stuck in hesitation, confusion, budget, skillset, and experience shortage.
This workshop is designed to assist B2B marketers or business owners in upgrading their perspective and skillset to better integrate social channels into their growth roadmap, thinking about how to better uplift marketing, prospecting, conversion and branding via social channels.
About the Workshop:
The one-day workshop focused on the topic of "B2B Prospecting & Marketing on Social Media".
It's a co-creation workshop, with 70% time of facilitated activities and 30% time of training.
The workshop will cover the puzzles, such as
- how to transform the marketing perspective from B2B to H2H?
- why and how B2B businesses can benefit from social traffic?
- how to start with limited resources?
- how to track the effectiveness and measure ROI?
Outcome:
- the upgraded understanding of doing business on social media for B2B companies and purposes
- more clear opinion including action roadmap, cost, and gains to expand B2B business on social media
- skillset and BPS learning
- a workshop/training completion certificate
Agenda:
Ice Breaking Activity – Profiling your business and yourself
Activity: Go-ahead or Not?
Training: The Facts you probably miss; The Insights and Observations you probably need: The BPS you probably prefer
Activity: New Reflections?
Activity: Kick-off with Pioneer Case
The Circle Way activity to conclude the workshop
Date: 27 February (Thursday), 2025
Time: 09:30 - 16:00 GMT+8 (with 1 hour lunch break, and light lunch will be provided)
Language: Chinese/中文
Facilitators: Siye Zhu, Senior Consultant at Nordic Friend Agency;
Rixin Jiang, CEO of Nordic Friend Agency